|
Natural Bodybuilding, Figure and Fitness
News
Lean and Mean
Ice Cream - High Protein, Low Fat Ice Cream
“Necessity is the mother of invention,” is the old
axiom for solving problems with a new idea. Jeff
Miller of Malta was inspired to improve upon that
favorite treat of young and old, ice cream, not out of
necessity, however, but because he wanted to get
something more than just a satisfied sweet tooth.
| It all
started 15 years ago, when Jeff was looking for
different ways to get nutritional supplements into his
diet. Being a fitness buff, Jeff was taking a lot
protein powder and amino acid supplements as part of
his daily regimen. “But then at night, my sweet tooth
cravings would kick in and I would always end up
eating ice cream for a dessert,” explains Jeff. “I
love ice cream,” he said, “but there isn’t anything on
the market that that tastes good and has any real
nutritional value.”
Taking matters into his own
hands, Jeff started the mixing whey protein powder
that he was already using for shakes, in with plain
vanilla ice cream. |
|
“For me, it was a way for me to satisfy my craving
for a real dessert, but mentally it was accomplishing
good, so it was OK for me to eat it at night,” said Jeff.
The hand mixed protein powder into the cold ice cream left
the texture a little gritty, but for Jeff, he had had
achieved success. Now he could rationalize eating ice
cream without the guilt trip.
The hand mixing option became tedious over time, so Jeff
decided to invest in a do-it-yourself ice cream maker. Now
making his protein-laced ice cream from scratch, Jeff
found that the ingredients blended together perfectly,
with no grit nor inconsistency of flavors. Inspired by the
results, Jeff began sharing the concoction with friends
and family.
One family member was his
brother, who was a competing tri-athlete. Also into a
strict dietary regimen, he too could rationalize eating
this ice cream without the guilt. Jeff’s brother shared
the dessert with some of his friends, and, to Jeff’s
surprise, he began getting request for more. And people
would pay for it! “I got a call from a complete stranger,
a friend of a friend of my brother’s, who had lost so much
weight training for triathlons that his doctor told him to
eat ice cream just to avoid more weight loss,” Jeff said.
“He was thrilled to find my product”
With the new enthusiasm that profits can bring, Jeff
decided to create a business out of his healthy ice cream
creation. Jeff branded the product as Lean and Mean Ice
Cream, bought some packaging and labels, and began sharing
his cool new product with local gyms and fitness centers.
The reception, so far, has been good. “It’s a great treat
to cool down with after a hot workout in the gym,”
explained Jeff. Jeff currently makes his ice cream at home
on the weekends. Packaged in 8 ounce containers,
consisting of whey protein, skim milk, and less sugar than
regular ice cream. He now makes chocolate, peanut butter
and coconut flavors in addition to the original vanilla.
Surprised, yet delighted with the demand, Jeff is ready
for the big time. He is already negotiating with a
commercial kitchen to expand production, and there’s been
some interest in the product from small grocers and
convenience stores. When asked if he’d have to quit his
day job to deal with the increased demand, Jeff smiled and
said, “That would be a good problem to have!
Lean Mean Ice Cream is available online at
www.leanmeanicecream.com.
|
