Retain More Members In Your Health Club

Tips You Can Implement Immediately To Retain More Members In Your Health Club

by Brian Cannone

www.fitnesssalestraining.com

Many health club owners think that simply getting members is the most important money than can spend when it comes to marketing.

But did you know that you can make up to 500% more money by simply focusing on retaining the members you already have and trying to upsell them on the various products or services you carry?

If not, you’re in for a huge income boost when you focus on retaining and upselling members instead of only trying to obtain new members.

So here are my top 5 tips you can use to retain more members immediately:

1. Treat Them Like Gold – If your in-laws decided to become part of your health club, do you think you’d make sure your employees treated them absolutely perfectly? I bet you would, but if so, why aren’t you doing this for EVERY member you have? Hold a very high standard for the way your staff treats your members and it will do wonders for your business.
2. Be Exclusive – If you offer something that your competitors don’t, your members will be more likely to stick with you. If you were given the choice between 2 products, but one product had some kind of interesting gadget that you loved, wouldn’t you pick the one with the extra gadget?
3. Keep Them Excited – You should be constantly thinking of new products and services to come out with. Not only will you have more to offer your current members, but by telling them a few months in advance what is coming (but “teasing” them and not telling them exactly what it is) – it will keep them there longer because of the anticipation!
4. 4. Frequent Flyer Miles – How do airlines and/or credit cards keep you going back to their business over and over again instead of switching to other companies? They give you incentives for using their services. Think of a few different offers or discounts your members will receive after sticking with you for a certain number of months, and many will stick with you just to get the bonus!
5. Re-Capturing Members – If for some reason you do lose a member (for whatever reason), send them a series of postcards, about a week or so apart, asking them to come back. And, of course, give them an incentive for coming back. Tell them that if they call you and let you know why the left, you’d be willing to offer them a special offer – only for them – if they come back. And of course, promise to fix whatever problem made them leave. Retaining your members and upselling them is incredibly profitable and much more profitable than simply trying to continually find new members. By doing these 5 steps I just laid out for you, your business can easily double its revenues in the next 12 months – so get busy!